Hi, I'm Rachid 👋,
A product designer who thrives on crafting exceptional digital experiences.

He was the first designer who asked me what the model does when it isn't sure. That one question changed the whole flow, and we shipped something people trust instead of something that just looks smart.

Mike WuAI Engineer, Minerva

Rachid cut half the features I thought we needed and the product got better. He argues from user sessions instead of opinions, which makes him hard to push back on and easy to trust.

Afaan MuhammadAI Engineer, Flowlined

Every empty state, loading state and error case was already in the file before I started building. I never had to guess with him. That sounds like a small thing until you've worked with the alternative.

Jaylan LeeAI Engineer, Minerva

I came to him with a rough idea and a lot of doubts. He sat with my customers, listened, and came back with something I could finally explain to people in one sentence.

Lotfullah NazirFounder, Le-fiets

Handing him work to review is the fastest way to find out what's wrong with it, and somehow he does it in a way that makes you want to go fix it. His eye for type and spacing is quietly ruthless.

Charlotta FroomUI/UX Designer, Goldbergh

His handoffs arrive as components, not screenshots. When part of the design didn't survive real data, he opened the code and fixed it himself instead of sending it back to me.

Pardes TakalFull-stack developer, Flowlined

Fast, clear, and no ego about his own designs. He'd rather be corrected on Monday than be right in the retro.

Hikmet ÇSoftware Developer, Spark

We put him in front of a difficult client and he came out with the scope agreed and everybody calm. That isn't a design skill you can easily hire for.

Massi JamieFounder, Studio North

He shows up with the recordings. In an organisation where everyone has an opinion about the interface, being the one person holding actual evidence is what moved the decisions.

Jun Li JeungProduct Designer, Odido

He was the first designer who asked me what the model does when it isn't sure. That one question changed the whole flow, and we shipped something people trust instead of something that just looks smart.

Mike WuAI Engineer, Minerva

Rachid cut half the features I thought we needed and the product got better. He argues from user sessions instead of opinions, which makes him hard to push back on and easy to trust.

Afaan MuhammadAI Engineer, Flowlined

Every empty state, loading state and error case was already in the file before I started building. I never had to guess with him. That sounds like a small thing until you've worked with the alternative.

Jaylan LeeAI Engineer, Minerva

I came to him with a rough idea and a lot of doubts. He sat with my customers, listened, and came back with something I could finally explain to people in one sentence.

Lotfullah NazirFounder, Le-fiets

Handing him work to review is the fastest way to find out what's wrong with it, and somehow he does it in a way that makes you want to go fix it. His eye for type and spacing is quietly ruthless.

Charlotta FroomUI/UX Designer, Goldbergh

His handoffs arrive as components, not screenshots. When part of the design didn't survive real data, he opened the code and fixed it himself instead of sending it back to me.

Pardes TakalFull-stack developer, Flowlined

Fast, clear, and no ego about his own designs. He'd rather be corrected on Monday than be right in the retro.

Hikmet ÇSoftware Developer, Spark

We put him in front of a difficult client and he came out with the scope agreed and everybody calm. That isn't a design skill you can easily hire for.

Massi JamieFounder, Studio North

He shows up with the recordings. In an organisation where everyone has an opinion about the interface, being the one person holding actual evidence is what moved the decisions.

Jun Li JeungProduct Designer, Odido